• The first example is David Byrne and Brian Eno’s new album Everything That Happens Will Happen Today <every>. By distributing digitally and keeping most of the profits themselves, the gross revenues of the album matched what they could have expected to get as an advance from a music label within the first 50 days. The second example is a lesser-known artist in his twenties, Joe Purdy <joepurdy.com>, who has sold 650,000 tracks on iTunes and was able to buy a house from the proceeds.

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