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I never told anyone what I was doing. One of the main things I learned from research was that an overwhelming number of people are caught because they didn't do it solo. So I never let anyone (not even my wife or best friend) know what I was doing.

I researched for about five or six months prior to my first one. I studied mostly the things that people did to get caught, and I just tried to plan around those things. It's hard to know how people get away since those details rarely make it to the news, but studying how people get caught was incredibly helpful in knowing what to avoid.

Once I did my first bank, very little planning was needed for subsequent banks. I never really scoped out a particularly location other than to make sure there was parking that was out of view from the bank.



hitbyacar1: I don't get how you didn't get caught. Did they not have cameras in the bank?
helloiamCLAY: Of course they had cameras. But then what? Nobody knew me. What good does it know only having a face and basic description?



The only time I was "robbed" in person was working in a pawnshop at the age of 20. Normally you never have a single person alone at the shop, but an emergency came up with the managers kid, and the new guy was scheduled to be there in 15 minutes so it didn't seem to be that big of a deal.

During those 15 minutes I had a crackhead come in trying to pawn/sell some womans shoes. I told him we don't take shoes. He looks around, pulls out his knife and tells me he wasn't leaving without some money. I looked at him and told him we do buy knives. His face changed to a, oh really?! expression. I asked to see it, and he handed it right over to me. "I just need $5." That $5 knife is still a part of my collection.

Oh he came back many more times. Always asked for me after that as I was now his "bud". I actually did buy a few more knives from him, some gold teeth he "found" on the ground and few other random things. He would also come in every week with some broken auto glass for me to check if they were diamonds. Dude was crazy, but we dealt with crazy before and after.

"Нельзя оценивать успешность маркетинга продажами. Он не за это отвечает!" — кричат мне в ответ маркетолухи. А кто же тогда отвечает за продажи, если не отдел продаж?! Может быть саппорт отвечает за продажи? Или отдел разработки? Или тетя Клава, которая по субботам моет полы, отвечает за продажи? Продажи, господа маркетолухи, это как раз ваша зона ответственности и более ничья. А вы думали, лайки, шэры, конверсии, LTV-шечки и когорты? Хуерты! Это все можете оставить для своих тусовочек. Бизнесу нужны от вас только продажи. Всё! Причем столько, чтобы вернуть рекламный бюджет, покрыть вашу зарплату, бонусы и еще оставить что-то для тети Клавы. Иначе проще эти деньги в банк положить. Сохраннее будут.

"Отдел маркетинга это не отдел продажи!" — выкрикивают с галерки. Если у вас отдел маркетинга не является отделом продаж, то гоните в шею этот отдел маркетинга. Потому что они главные иждивенцы в компании. И пусть не ноют, когда при первом же сокращении и урезании костов, почему-то именно отдел маркетинга с его потребностями первым вылетает в форточку ногами вперед. Потому что маркетинг не нужен. Нужны, сцуко, продажи.